David Almy

David Almy is a principal of ADC Partners, and teaches marketing at the University of San Francisco. He can be reached at davealmy@adcpartners.com.

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Blog

Is Simple the New Green?
By David Almy, November 02, 2009
The last couple of years were witness to a stampede of product launches featuring green attributes and positioning. Today, however, the marketing herd is currently shifting its attention to a new...
Aligning Brands to Sustainability as a Strategy for Survival and Growth
By David Almy, April 01, 2009
At a time when corporate profits have cratered and nearly everyone's job seems at risk, the belief is that spending on sustainability will be lumped in with other examples of unnecessary corporate...

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