Melissa Schweisguth

Melissa Schweisguth is director of membership development and education for the Food Trade Sustainability Leadership Association and an independent consultant on CSR/sustainability and marketing/communications. She also sits on the advisory board for Big Tree Climate Fund and maintains a blog, "Full Circle Impact."

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Blog

Using Sustainability Labels to Drive Performance
By Melissa Schweisguth, October 28, 2009
It seems like a new sustainability certification or standard is announced weekly. As these increase, along with corresponding logos and taglines, so too have questions about their validity and...
Engaging Consumers to Green Up Their Act
By Melissa Schweisguth, September 15, 2009
Engaging shoppers on matters of personal sustainability can serve multiple business goals. Some smart companies -- and a wealth of recent research -- show how....
What's the Point of Corporate Responsibility Rankings?
By Melissa Schweisguth, August 05, 2009
Corporate responsibility-related rankings are increasing in number and the results are anything but uniform. Almost every major corporation nears the top of one list or another and none...
CSR Reports: Absolutely Radical or Relatively Transparent?
By Melissa Schweisguth, July 09, 2009
Joel Makower's commentary on "radical transparency" and Marc Gunther's post on Wal-Mart's growing greenhouse gas emissions lead to a common question: How should corporations frame sustainability...

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