Michael B. Mercier

Michael Mercier is president of Deeper Insights Market Research & Consulting and heads up its green practice.

He also is leading the launch of the Cincinnati American Marketing Association's Green and Sustainability Initiative.

Michael has authored and edited articles about green issues for "Views," the market research magazine, and Nielsen Business Media's family of magazines, including Brandweek, Mediaweek and Adweek.

He holds a B.A. in psychology from Vassar College, an M.B.A. in marketing from the University of Michigan's Ross School of Business, and an M.S. in M.I.S. from The University of Cincinnati. He can be reached at Michael.Mercier@DeeperInsights.biz.