Rick Seireeni

Rick Seireeni is president of The Brand Architect Group, a strategic brand consultancy with offices in Los Angeles, Tokyo and Shanghai.

Richard Seireeni is president of The Brand Architect Group, Los Angeles, a strategic brand consultancy with affiliated offices in Tokyo and Shanghai. Seireeni is the author of "The Gort Cloud" that describes the invisible network that is powering today's most successful green brands. Follow him on Twitter @Seireeni.

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Japan's Obsession with Perfection May Be Thwarting Sustainability
By Rick Seireeni, September 03, 2009
How well can the three Rs -- reduce, reuse, recycle -- function in a country where spotless perfection -- from produce to cars to clothes -- is the benchmark of daily life? ...
A Leaf or a Volt: The Competition is Afoot
By Rick Seireeni, August 11, 2009
With the recent announcement of the new Nissan Leaf all-electric vehicle aiming for a release sooner -- and at a lower price -- than the Chevy Volt, it looks like the battle between Asia and...
Is Japan Catching The Green Wave?
By Rick Seireeni, April 06, 2009
Although the country has come later to the game than the U.S. or Europe, signs are showing that the Japanese government and businesses have begun to shift toward green practices in a big way. ...
Executive Compensation and Corporate Social Responsibility
By Rick Seireeni, February 05, 2009
Reading accounts of attempts to rein in greed among C-level execs, Richard Seireeni was reminded of a chapter in his book, "The Gort Cloud," that tells of an eco-conscious clothing maker whose...
Wall Street vs. Green Street: Who is Doing Better?
By Rick Seireeni, October 05, 2008
While Wall Street has suffered a meltdown that threatens credit flow around the world, Green Street has been hit, but not badly hurt. ...
Asia and The Age of Sustainability: Where The East Has an Edge
By Rick Seireeni, January 13, 2008
The Western world is in the throes of a green revolution that is slowly spreading around the globe. When the powerhouse Asian economies pick up speed, expect them to grow ever more powerful, and...

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