Stephen Linaweaver

Stephen Linaweaver is an associate principal with the consultancy GreenOrder, an LRN company. The strategy and management consulting firm has helped leading companies turn sustainability into business value since 2000.

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Go Slow, Stay Low: A Mantra for a Greener Economy
By Stephen Linaweaver, November 02, 2009
That's generally the advice when learning how to paddle a canoe. It works equally well for companies trying to successfully navigate a sea change from a consumption-based economy to one that puts...
Oregon Brewery's Solution to Employee Engagement: Free Bikes
By Stephen Linaweaver, September 22, 2009
The Standing Stone Brewing Company in Oregon has cooked up a way to reduce its carbon footprint while boosting employee engagement as well as employee health: a free bicycle program for workers...
Go South, Green Brand: Lessons from the Front Lines of Green Marketing
By Stephen Linaweaver, August 11, 2009
The 2009 Green Brands Survey of shoppers highlights the growing gap in attitudes between the North and the South, how messaging matters, and who is (perhaps surprisingly) the company with the...
Four Steps to Becoming a Sustainable 21st Century Organization
By Stephen Linaweaver, July 06, 2009
Companies want to ensure the greatest environmental and economic return on each dollar (and hour) spent on sustainability. So which individuals or groups can you influence to support your...
Sustainability 101: The Human Problem
By Stephen Linaweaver, December 07, 2008
Here are seven activities you can do, with minimal investment in a down economy, to start getting up that sustainability learning curve. Like any journey, the hardest part is getting off the couch...

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Featured Resources

Greening Existing Buildings
This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
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