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- Logistics and Transportation: Key Steps to a Greener Supply Chain
Whether shipping is the key focus of your operations or merely means to an end, there are several ways companies of all sizes can make this element of their supply chains ...
- How the Lodging Industry Can Help the Environmental Movement
Meetings and travel companies are taking a close look at their environmental impact; although the world of lodging has also begun the process, here are seven fundamental ...- The Qualities of a Sustainable Leader
With just about every company addressing or beginning to address its environmental impact, a whole new class of job description is emerging: the sustainability leader, an ... - How the Lodging Industry Can Help the Environmental Movement
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A Yearlong Road to Green Certification
Rachel Patterson of San Francisco's Hanson Bridgett law firm offers a snapshot of the year it took her company to become a certified green business.
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Marketing & Communications
In the world of "green," marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section we look at how companies are succeeding in conveying to customers how green their products are.
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OAKLAND, Calif. -- Eighty-six percent of companies on the Standard and Poors 100 Index have corporate sustainability websites, compared to 58 percent in 2005. Roughly half produced a sustainability report last year, 26 percent higher than the 39 companies that issued one two years before.
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Jeffrey Hollender, the founder, CEO at Seventh Generation, published a counterpoint to my recent post, How Bad Is Greenwashing, Really?
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OAKLAND, Calif. -- The number of people concerned about climate change continues growing, but they aren't convinced that the business sector is doing as much as it should because companies are failing to adequately communicate their climate change-related efforts, according to a new study.
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TOKYO, -- Toyota plans to offer solar-powered air conditioning on its next-generation Prius cars, according to the Nikkei business daily, and General Motors is considering a new Chevrolet mini car for the U.S.
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With just about every company addressing or beginning to address its environmental impact, a whole new class of job description is emerging: the sustainability leader, an employee at any level of an organization who is responsible for making his or her company greener. Here is what it takes to be an effective sustainability leader.
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Is greenwashing really as bad a problem as some are making it out to be?
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Recently, the Canadian Standards Association updated its guide for making environmental claims.
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CANBERRA, -- Advertising claims in Australia about the environmental impact of a Goodyear tire were named misleading, prompting the company to apologize for the statements and offer customers partial refunds.
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OTTAWA, Ontario, CANADA -- A new guide for environmental claims in advertising and labeling encourages companies to be as specific as possible.
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OAKLAND, Calif. -- According to reports released by Porter Novelli and the Shelton Group, most consumers are unclear what products and projects are needed to go green, while a small subset of the population -- dubbed 'greenfluencers' by Porter Novelli -- are leading the charge in eco-consciousness.
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Consumers are feeling overloaded by the constant barrage of environmental claims being made by businesses. Here are five tips that can help companies cut through the green clutter.
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CLAREMONT, Calif. -- The Roberts Environmental Center of Claremont McKenna College studied the ways in which public California companies used their web pages to communicate their environmental and social efforts.
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OAKLAND, Calif. -- The Honda FCX Clarity is the Japanese company's new hydrogen fuel-cell vehicle that will go on sale in a very limited fashion this year; in the meantime, oil companies and automakers are feeling pressure from all sides due to rising gas prices.
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OAKLAND, Calif. -- U.K. retailer Marks & Spencer and printer manufacturer Lexmark have published reports looking at their achievements in the past year on environmental issues.
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When corporate sustainability initiatives spring up organically from employees' own motivation, the results can include more than just shrinking a company's footprint. Three companies highlight the different stages of how a green team evolves.
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