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Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
News
Our recent survey of business leaders across industries found a huge increase in green purchasing in the last 12 months, but there are plenty of gray areas where uncertainty lie. ...
Newswire
Editor's Choice
Nanomaterials are an industrial revolution in a microcosm with the potential to yield extraordinary health, environmental and other global social benefits. But they're substantially unregulated,...
Now that Walmart has finally unveiled its audacious Sustainability Index, it's time to take a more sober assessment of what's really going on here. In short, there is both more and less going on...
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Energy & Climate
Design & Packaging
The banking giant's new commercial banking group focused on clean technology firms will add to the $600 million the company has already dedicated to the market. ...
- AU Optronics Helps Create a Frisbee-Shaped Solar Roof at Taipei Playground
GreenerBuildings.com - Post Office's First Sustainability Report Charts Agency's Green Path
- Nike, Unilever, HP Top Latest Climate Counts Scorecard
- U.S. Climate Bill Could Boost Economy by $111B, Study Says ClimateBiz.com
- Autodesk Draws Up a New Way to Set Carbon Footprint Goals ClimateBiz.com
GreenBlue, which focuses on facilitating sustainable product design and materials sourcing, has acquired Metafore, a nonprofit that specializes in sustainable paper purchasing, are joining forces...
- 50 Companies Add U.K.-Specific Recycling Label to Packaging GreenerDesign.com
- Dell Protects Laptops With Bamboo Packaging GreenerDesign.com
- Green Seal's New Business Certification Aims to Catalyze the Green Marketplace
- Vetrazzo Gets a Green Audit to Back Its Product Claims GreenerBuildings.com
- Nike Debuts Latest Collection of 'Considered Design' Products
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
Featured Resources
This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
This study finds that a robust climate bill could boost the U.S. economy by about $111...- This study, conducted by the U.S. Green Building Council and Booz Allen Hamilton,...
- This report is seventh in an annual series looking at impacts in the green buildings...
- This second annual report, by Rob Watson and the GreenBiz.com editorial team, explores...
- Citizen Engineer is a fusion of ideas, information, advice, and opinions to provide you...
GreenBiz.com Career Center
Find the green job that's right for you. GreenBiz.com's green job and career center has jobs in energy efficiency, protecting ecosystems, research and development, green building, administrative, and more. Employers can post jobs and internships for free.
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Recent Podcast
Get the latest insights from IBM on best practices in sustainable enterprises, and a framework for crafting energy and environmental policies. Find out more here.
A Corporate Finance Approach to Climate-Stabilizing Targets
Learn Autodesk’s method for that align with global climate stabilization goals—and how you can adopt it.
Walmart Sustainability Index
Get the story behind the Walmart Sustainability Index and what it means to your business. Read news stories and insights from Joel Makower, Marc Gunther, and the GreenBiz editors.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.
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