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Greening Distribution with Industrial Infills
For years, distribution centers were built outside urban centers. But concerns about fuel and energy costs are prompting firms to rethink that strategy. Steven E. Campbell of AMB Property Corporation talks about industrial infills as a solution.
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- Schooling Ourselves on Sustainability
Educating students about sustainability -- and training them to develop the solutions that will make it a reality -- has never been more important than right now. ...
- But Was It the 'Green Olympics?'
At the close of what was promised with much fanfare to the the greenest Olympics ever, did Beijing manage to achieve their goals, and is it a signal that China can pursue ...- The ROI of Sustainability
It's no secret that going green can boost a company's bottom line in more ways than one; now businesses are exploring all corners of the booming green economy. ... - But Was It the 'Green Olympics?'
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Two Steps Forward
California Puts Green Chemistry Under the Microscope
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Corporate America
Tarnished Gold?
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Marketing
Making a green product or service is one thing. Getting people to buy it is another. That requires marketing, an age-old activity that is equal parts art and science. As more companies -- and their advertising, marketing, and public relations partners -- engage in green marketing, and as public awareness and concern over environmental issues rises, the challenges of green marketers will become increasingly vexing and complex.
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Once your company has gathered up all the low-hanging fruit, what comes next?
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In their quest to have the greenest national convention ever, Democrats and Republicans have both gone further than those in the past. Both vow to leave behind a legacy for future convention planners of how to do it better and greener.
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LONDON, UNITED KINGDOM -- The "Nature's way to beauty" campaign coincides with an expanded launch of a product line called "Wellbeing" that reportedly will be sold in 100 percent post-consumer recyclate (PCR) plastic bottles.
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WASHINGTON, D.C. -- An EcoPinion Survey found that customers are interested in incentives for green products and services from utilities, but they prefer upfront, as opposed to long-term, savings.
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NEW YORK, N.Y. -- The National Advertising Division of the Council of Better Business Bureaus has told Clorox it should alter some of the claims about its Green Works cleaning products.
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SAN FRANCISCO, Calif. -- Eight wineries will buy renewable energy credits as part of a program called Green My Vino, a Facebook application that lets users lead the charge.
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LONDON, UNITED KINGDOM -- The U.K.'s Advertising Standards Authority ruled against a Shell ad that referred to an oil sands project and refinery expansion as sustainable methods of providing energy.
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BENTONVILLE, Ark. -- The retailer is gathering items for next year's Earth Day promotion, hoping to give customers more information on how the products are better for the environment.
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SAN FRANCISCO, Calif. -- Outlaw Consulting surveyed 100 of its trendsetter panelists about their favorite green brands and came up with an eclectic list of the top 15 products, services and retailers that Generation Y consumers perceive as being the most eco-friendly.
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There’s a fair bit of cynicism out there about Product (Red), the celebrity-inspired idea that we can help poor victims of AIDS in Africa by going shopping.
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An Interview with Amy Hebard, Chief Research Officer and Founder, earthsense.
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It seems like everyone is signing up and logging in to Facebook, LinkedIn, Myspace and countless other social networks; according to a recent study, five of these are among the most fertile ground for green messaging, provided your company follows these do's and don'ts for the online world.
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Jeffrey Hollender, the founder, CEO at Seventh Generation, published a counterpoint to my recent post, How Bad Is Greenwashing, Really?
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OAKLAND, Calif. -- The number of people concerned about climate change continues growing, but they aren't convinced that the business sector is doing as much as it should because companies are failing to adequately communicate their climate change-related efforts, according to a new study.
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TOKYO, -- Toyota plans to offer solar-powered air conditioning on its next-generation Prius cars, according to the Nikkei business daily, and General Motors is considering a new Chevrolet mini car for the U.S.
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