GreenBuzz - Free Weekly E-Newsletter Read Current Issue
Recent Posts by Marc Gunther
  • I’m heading home from an eight-day, action-packed vacation in Alaska. Hiking, biking and sea-kayaking, I saw snow-capped mountains, the largest ice field in North America, a couple of glaciers, countless bays and rivers, abundant and beautiful wildflowers, salmon swimming upstream, bald eagles, seals, a sea otter, marmots, a porcupine and bears (three!) – all in one corner of the state, the Kenai Peninsula. But what really impressed me was the women. There are surely more women who call themselves feminists on New York’s Upper West Side than there are in, say, Anchorage. But women in Alaska — at least the ones that we met – are plenty strong and self-reliant. Of the 199 runners who completed the grueling Crow Pass marathon this past Saturday, twenty-eight were women. I
  • The plastics industry is dealing with a nightmare these days when it comes to potentially toxic chemicals. Because so many people no longer trust big business or federal regulators to protect them and their health—perhaps with reason, perhaps not—companies are vulnerable to campaigns by activist groups, politicians and trial lawyers who want to get alleged dangerous toxics off the market. The latest example: Bisphenol-A, the chemical used in polycarbonate bottles, including baby bottles, and in the linings of aluminum cans and in many, many other products.I’ve spent a fair amount of time—more than I’d intended to—looking into the controversy around BPA. The result is a column that was posted today on fortune.com and cnnmoney.com. The FORTUNE websites is also running a video
  • There’s no doubt that buying and eating local food is a hot trend. But is it good for the environment? Recently, I got a press release from Wal-Mart saying that Partnerships with local farmers have grown by 50 percent over the past two years—one example of the company’s efforts to support local economies, cut shipping costs and provide fresh food offerings. For the 4th of July, a Wal-Mart Supercenter in DeKalb County, Ga., featured Georgia-grown Vidalia onions for burgers, Georgia cantaloupes and watermelons for fruit salad and Georgia peaches for cobbler, the company said. Meanwhile, Chipotle Mexican Grill reports that it has stepped up its efforts to buy local produce. The fast food chain says it is the first and only national restaurant company committed to buying local
  • One of the great things about the environmental movement is that it provides cover for those of us who are, shall we say, prudent about spending money. You can probably guess where I’m going here. Now, when I tell my wife that, no, we don’t really need to turn on the AC even though it’s 78 degrees outside, or when I urge my daughter to spend just a little less time in the shower, or when I cringe at the way we waste food in our home, I am no longer a skinflint or cheapskate. Seizing the moral high ground, I am now the guardian of our family’s carbon footprint. Unfortunately, there are times when my intention to be “green” and to be frugal come into conflict–which brings us to my new car. I’m not into cars, to say the least. I have been perfectly happy with my 1994 Volvo
  • The easy way to do corporate philanthropy is to write a little check to everyone who asks. Many companies operate this way–$5,000 to the Boy’s Club, $5,000 to the YMCA, $5,000 to the local cancer society or heart association. This is mostly a feel-good exercise, performed, it must be said, with other people’s money. Today’s Sustainability column at fortune.com and cnnmoney.com is about GE, and the company efforts to be strategic in its corporate giving. I met Bob Corcoran, who runs the GE Foundation, on a trip to Ghana in 2004, and had a chance to see GE’s health care initiative in action there—the company donated medical equipment, a generator, money and lots of expertise to a hospital in rural Ghana. Last week, Bob and I had a chance to catch up when he was in
Sponsored Links

Fiji Water, tacos and going “green”

  • Email
  • Print
  • Share
  • Single
  • RSS
As a reporter covering business and the environment, I don’t want to let the perfect become the enemy of the good. We should cheer, or at least politely applaud, the small changes that companies make to lighten their environmental footprint. But we ought not to fool ourselves into believing that incremental change is adequate to the tasks ahead—of slowing down climate change, dealing with water issues, or eventually making our economy sustainable.

 

Today’s Sustainability column looks at changes made by Taco Bell and Fiji Water. You’ll see that I’m unimpressed by what’s happening at Taco Bell. By contrast, Fiji deserves praise for looking deeply and systematically at its environmental impact—but its business model of shipping water across an ocean or two is flawed, to say the least. Here’s how the column begins:

You knew you could help save the earth by installing energy-efficient light bulbs or swapping your gas guzzler for a hybrid. But have you heard that drinking Fiji Water and dining out at Taco Bell are supposed to be good for the planet, too?

Fiji Water claims to have become the first big beverage company to go “carbon negative,” meaning that it will offset all of its greenhouse gas emissions and then some. “The production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere,” the company’s Fiji Green website. “Every drop is green.”

Meanwhile, Taco Bell, a unit of restaurant giant Yum! Brands (YUM, Fortune 500), says that it is saving water and energy by replacing steam tables and cabinets with electric grills. A Taco Bell exec says: “Whether you take shorter showers, turn off the water while brushing your teeth or purchase a Grill-to-Order menu item at Taco Bell, you can save water and impact the environment without even thinking about it.”

Well, maybe. But let’s think about it, anyway.

You can read the rest here.

Post a Comment »

Charter Sponsor

Integrated Facilities Management Sponsor

Design Sponsor

Document Management Sponsor

Work Environment Sponsor

Innovation Sponsor

Environmental Services Sponsor

Technology Sponsor

See GreenerComputing.com

Energy Management Sponsor

See GreenerBuildings.com

Climate Sponsor

See ClimateBiz.com

Public Relations Sponsor

Legal Sponsor

Greener World Media offsets its carbon footprint provided by Green Mountain Energy Company.