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A Yearlong Road to Green Certification

Rachel Patterson of San Francisco's Hanson Bridgett law firm offers a snapshot of the year it took her company to become a certified green business.

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In this landmark report, Joel Makower and the editors of GreenBiz.com answer the question: How are U.S. businesses doing in their quest to be more environmentally responsible? It introduces the GreenBiz Index, 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies: carbon, materials, energy, and toxics intensity, clean-tech investments, e-waste recovery, paper use, employee commuting, and more.

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  • Current and prospective business-school students are clamoring for CSR programs in their curricula; Padma Naggapan takes a look a how three traditional MBA programs are responding to this demand in different ways.
  • Getting your business certified green has many benefits, but as companies are discovering, the simple act of choosing which program opens up a world of complications.
  • Above-market costs, changing customer tastes and rising material prices are just a few of the challenges facing the solar industry in the coming years. How companies anticipate and respond will determine if solar faces blue skies or grey for the future.
  • The once-radical concept of saving the environment by documenting the economic value of environmental services and then getting industry to pay is finally catching on -- but how is one to keep track of all the new methodologies and concepts?
  • More investors are seeing the benefits of buying solar stocks, whether to diversify portfolios or to champion an energy movement.
  • As a phrase with many meanings and many forms of expression, sustainability involves organizations taking responsibility for the impact of their activities, people, communities and the environment. In practice it means survival, but many CEOs still don't get it.
  • The business case for energy efficiency at Dow is simple: Saving energy makes the company money. Dow benefits from wider uptake of energy efficiency standards through less upward price pressure on the hydrocarbons it uses as feedstocks, and greater demand for its efficiency-related products.
  • When corporate sustainability initiatives spring up organically from employees' own motivation, the results can include more than just shrinking a company's footprint. Three companies highlight the different stages of how a green team evolves.
  • Voluntary water quality markets, where businesses pay farmers and others to reduce their water pollution, have great potential for addressing a growing problem -- but only if the demand can outpace concerns about hazy regulations and high prices.
  • After two decades of development, countless environmental nanotechnologies are fast approaching commercial viability -- and the companies behind them have the potential to redefine the clean tech sector.
  • In a move playing out largely behind the scenes but gaining quick momentum, law firms are using simple and inexpensive tools to evolve from notorious resource hogs (think a half-ton of paper per lawyer, per year) to models of eco-stewardship.
  • Seth Goldman, the founder of Honest Tea, says his deal with Coke is a way to remain true to his mission, as well as how socially responsible companies can make a real impact on society.
  • There are plenty of measures firms can take to limit the environmental impact of business conferences, even in the least-green of locations -- although ultimately holding fewer events may be most sustainable answer.
  • Hewlett-Packard recently released a list of its largest suppliers in hopes of increasing accountability from factory floors to consumers' front doors.
  • For companies aiming to latch onto society's increased focus on the environment, Earth Day is the time to do it. Business participation in the day ranges from sales to teaching tools, and while some actions are more light green than others, many businesses are putting forth real, substantial efforts.

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