Green jobs aren't always easy for employment analysts to recognize, because they are scattered across most occupations and industries, and truly, every job can be more or less green. Here's how to recognize a green job when you see one.

Long-term sustainable growth is important to building a successful company. In the final installment of her four-part series "Growing a Green Corporation: Meeting the Next Great Disruptive Challenge of the 21st Century," Brandi McManus provides a blueprint for building a green team.

Companies large and small are taking Earth Day to heart, organizing events, outreach and education session for employees. We talked to more than a dozen companies across industries to find out what internal Earth Day activities they had lined up.

Part two of our Earth Day 2009 package looks beyond what companies are doing in offices and on their own campuses to explore the ways they're sharing their efforts with the world at large.

Nancy Sutley, the head of the White House Council on Environmental Quality -- and Van Jones' new boss -- talks to Joel Makower about how the federal stimulus package will be a boon for the environment, and areas where companies might benefit from that spending.

It is always a good idea to refresh your skills, and outside of conventional business school programs, there are a growing number of educational opportunities for mid-career professionals to develop and hone their knowledge of green business strategies to position themselves ahead of the competition.

While many of the so-called green jobs being touted by the president and environmental groups may be of the blue-green variety -- more labor than management -- there also will be opportunities for college grads and mid-career professionals to make green career moves.

In this ClimateBiz.com Q&A, Miriam Horn, co-author of "EARTH: The Sequel," describes some of today's emerging cleantech innovators and the reasons they need a cap-and-trade to help bring their technologies to scale.

Long-term sustainable growth is important to building a successful company. In Part 3 of her four-part series "Growing a Green Corporation: Meeting the Next Great Disruptive Challenge of the 21st Century" Brandi McManus looks at different strategies for investing in sustainability.

Drought conditions and likely water restrictions and regulations promise to impact businesses throughout the country. But some companies, such as Frito Lay, Avon and General Electric, have already begun directing their efforts toward conserving water before the price inevitably grows to reflect its true cost.

Lower energy prices and the ailing economy spells doom for business owners and investors looking for short-term returns on their renewable energy investments, but those taking a long view are more likely to see renewable energy as worthwhile, especially with the stimulus package offering billions in green power incentives.

Surveys show that a sizeable chunk of shoppers will buy green no matter the economic climate, but there are a few simple tools retailers can use to encourage every customer to shop for the best -- and most cost-saving -- products.

With the new players and products entering and marketing in the new green economy has come a new wave of claims about greenwashing, or at least public frustration that companies aren't doing enough, aren't telling their stories well, or both.