August 16, 2009
In This Issue GreenBuzz
  » The Latest News: Preventing Greenwashing, Cutting Water Use, and More...
  » Featured News: How to Build a "Sustainability 2.0" Framework
  » Expert Insight from the GreenBiz Blogs
  » GreenBiz Radio: the Growth of Hybrid Trucks
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THIS ISSUE'S SPONSOR


Taking Care of Business

By Joel Makower

This week, we are debuting GreenBiz.com 3.0 -- the next-gen evolution of our flagship site. Now in its 10th year, GreenBiz.com (and Greener World Media, the company behind it) has grown and transformed, with continually new and richer offerings. And there is more to come.

After more than a year of work by my talented and dedicated colleagues, we've just taken the new site live and I wanted you, our loyal readers, to be the first to test-drive it. We know it's not yet perfect -- despite our best efforts, a few bugs remain -- and we'd love your feedback, including what you like -- and don't.

The new look of GreenBiz.com (as well as its sister sites -- ClimateBiz.com, GreenerBuildings.com, GreenerComputing.com, and GreenerDesign.com) isn't just cosmetic. We've reorganized news and resources into topics that you've told us are important in your daily work. We've made the thousands of tools, reports, videos, and other resources on our sites easier to find. We've vastly improved the search functionality to make your research time more productive. And we've made more than 100 other geeky technical improvements about which I won't bore you.

The sum of all this is everything you've come to expect from us -- authoritative news and analysis from some of the brightest voices on the scene, as well as deeper-dive tools, reviews, reports, and best practices -- in a more-efficient, better-looking package.

My heartfelt thanks to Hugh Byrne and Carlie Peterson, the two members of our development team who spearheaded this effort, as well as managing editor Matthew Wheeland, for their collective dedication and persistence in bringing the new sites to life.

As I said, there's more to come. In the coming months, we'll be launching new reports, announcing new events, and debuting new products.

As you well know, the field of green business is undergoing dynamic and exciting growth, even during these tough economic times. The newes version GreenBiz.com reflects that dynamism and our own exciting growth, as we celebrate our first decade of life and get ready for the next.



   The Latest News
Preventing Greenwashing, One Company at a Time
By GreenBiz Staff

A new report from BSR and Futerra lays out the four most common types of greenwash and helps companies avoid making those mistakes.... Read More



Five Tips to Cut Manufacturing Water Use

Deloitte's New Center Focuses on Sustainability Reporting

One-Third of World's Biggest Firms Still Not Addressing Climate Change

Tesco Gets Rid of Garbage: Zero Waste Goes to Landfill in UK

Kraft Overhauls Its Manufacturing Ops to Cut Water Use by 21 Percent

EPEAT Takes Wildly Successful Green IT Certification Global

Cash for Clunkers Comes to the Kitchen with Fridge Recycling Program

Seventh Generation Steps Up Packaging, Supply Chain Goals


   Featured News
How to Build a Framework for Sustainability 2.0
By Cary Krosinsky

For companies to succeed during these times of change, they'll need to define and embrace a rigorous framework for sustainability -- something that goes beyond well-intended but overarching statements and builds a foundation that helps a firm achieve its sustainability and business goals.... Read More


Sponsored Content

Guides to Green Your Building Construction


Read-Learn-Execute.
   GreenBiz Radio
Sandy Cutler on the Growth of Hybrid Trucks
By Marc Gunther

The CEO of Eaton Corporation talks with Marc Gunther about how demand for hybrid electric big-rigs is on the rise as commercial fleet owners stop testing the waters and dive into alternative fuel fleets in a big way.... Listen


Sponsored Content

ClimateBiz, EcoSecurities and Baker McKenzie need your help.


Please complete our anonymous Carbon Offsetting Trends 2009 online survey. Whatever your organizational strategy in relation to the environment and carbon, we welcome your comments.
   Columns and Blogs
Rick Seireeni
A Leaf or a Volt: The Competition is Afoot
> Read more...
Matthew Wheeland
Train Travel Isn't as Green as You Think
> Read more...
Hunt Briggs
Climate Corps: How to Harvest Savings by Greening Leases
> Read more...
Stephen Linaweaver
Go South, Green Brand: Lessons from the Front Lines of Green Marketing
> Read more...

      FEATURED RESOURCES

Understanding and Preventing Greenwash: A Business Guide

This report from BSR and Futerra aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing.

Climate Change Compass: The Road to Copenhagen

This report by research firm EIRIS assesses the current state of corporate responses to climate change by looking at disclosures from the 300 companies on the FTSE All World Index.




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FEATURED EVENT
Healthy Buildings 2009
Date: Sun, 13 Sep
Location: Syracuse, N.Y.

ISIAQ's signature conference will bring together 1,000 to 1,500 professionals from around the world to discuss built environments and how to make them healthier, more productive, and more sustainable places to live, work, and learn.





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