Facts for Business: Environmental Marketing Claims

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What do "green" claims mean? When are they misleading? This short introduction to the Federal Trade Commission’s guidelines raises some interesting questions about the reliability of environmental marketing claims -- and offers recommendations for avoiding vague or deceptive claims, using seals of approval, and substantiating claims. Beautiful layout and full of specific examples. View the guidelines that this fact sheet discusses on the Federal Trade Commission's Web site.

Web Site:Federal Trade Commission