Green Marketing: Opportunities for Innovation in the New Marketing Age, 2nd Edition

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A landmark book on the impact of environmental issues on the ways consumers choose, buy, and use products and services. It demonstrates how businesses that take the lead now, while industry standards and consumer expectations are still forming, will gain a competitive edge in the market for environmental products and services. Offers 80 case histories to show the opportunities -- and the slippery slope -- behind green marketing.

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