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All Content Tagged: Public Relations
JCPenney's new paper-reduction strategy will save millions of pounds of paper, and likely an equal amount of shipping and manufacturing costs, but that's just the silver lining to a sadder...
The latest Green Confidence Index shows a dip in consumer commitment to buying green as more individuals tell Obama to "focus on the economy first." ...
The Green Confidence Index launched today by GreenBiz.com, Earthsense and Survey Sampling International offers a monthly snapshot of how mainstream American consumers think about green goods and...
Today marks the launch of the first comprehensive monthly poll aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject...
It's an open question, and public opinion polls do little to tell us how the world's citizens feel about the issue; but a recent ...
GreenBiz.com Executive Editor Joel Makower speaks with Cara Pike about her new research report, how not to describe global warming, and how to get people to really care about the climate. ...
With 100 years of credibility under its belt, the Good Housekeeping seal of approval has reached the pinnacle of consumer confidence. But will its green stamp be a game-changer for the green...
With public trust in Wall Street at an all-time low, consumer facing companies ranked higher for their ethics, citizenship and workplace practices, with Walt Disney Co., Microsoft, Google, Honda...
These slides from our October 15th webcast cover the challenges companies face when promoting their green products, and solutions for successful and safe green marketing. ...
The sixth EcoPinion survey of consumer awareness and understanding of terms related to energy efficiency, energy conservation, clean energy and smart grid found that consumers generally see most...
Compared to two years ago, consumers today have a greater understanding of the importance of conservation and clean energy but have not moved this awareness into action yet. The challenge for...
Aron Cramer, President and CEO of Business for Social Responsibility, offers a look at some of the issues that the forthcoming conference will address, from the ecological forces shaping the...
A new survey of shoppers asking asking about green goods produced a number of interesting results -- but none more so than the list of the country's greenest brands. ...
Although the notoriously secretive tech company's first-ever disclosure of the lifecycle impacts of its products has a long way to go toward being truly comprehensive, Apple's latest environmental...
In a wide-ranging and in-depth 90-minute conversation with Joel Makower, Rand Waddoups, Walmart's Senior Director for Sustainability explores the knowns and unknowns driving the retailer's...
A survey of 2,000 shoppers by BBMG finds that most shoppers are unaware of most of the 400-plus green labels on the market, and that there is very little trust for those labels. ...
In the magazine's first-ever Green Rankings of the 500 largest companies in the U.S., Hewlett-Packard, Dell, Intel and IBM take up four of the top five slots; Johnson & Johnson is the...
A near-Herculean effort, Newsweek's new list of the greenest companies in the S&P 500 Index may be imperfect -- and are sure to be debated -- but they may also be the best effort to date to...
In the year since the global financial crisis began making headlines, the public and policymakers alike still hold on to a fundamental mistrust of and anger at corporate leaders. Here are six...
Based on some recent "news" items I've come across, the only way to get your articles published these days is to make an argument straight out of crazy-town. ...
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This concise and fact-filled guide, the latest book by Jerry Yudelson, provides a roadmap...
This study finds that a robust climate bill could boost the U.S. economy by about $111...
This study, conducted by the U.S. Green Building Council and Booz Allen Hamilton,...
This report is seventh in an annual series looking at impacts in the green buildings...
This second annual report, by Rob Watson and the GreenBiz.com editorial team, explores...
Citizen Engineer is a fusion of ideas, information, advice, and opinions to provide you...
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Walmart Sustainability Index

Get the story behind the Walmart Sustainability Index and what it means to your business. Read news stories and insights from Joel Makower, Marc Gunther, and the GreenBiz editors.
A monthly metric on responsibility, information, and purchasing in the green economy. The Green Confidence Index is the first ongoing consumer study of its kind. Learn More.
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