More than a Megaphone: Communicating and Collaborating for Circular Success

How can sustainability communicators facilitate a faster, smoother adoption of circularity as a business strategy? 

If a laptop is repaired or if packaging gets reused but no one talks about it, did it really happen? Storytelling about the circular economy is hard - progress isn’t linear, investments in materiality get wonky fast and circularity for many organizations is still moving from a campaign to a decision making framework. That’s why sustainability communicators are more than megaphones - we are strategic business partners. When working in collaboration with product design, branding and business-line owners we facilitate deeper integration and speed of circular action. Conversations with leading practitioners paired with peer workshopping will provide fresh perspectives and approaches to navigating current challenges and opportunities.